Garmin also introduced Descent Mk2S, a regular wear smartwatch with numerous underwater diving features and additional options to track users’ daily lifestyle. In addition, the company launched MS-RA60 marine stereo that provides high-quality onboard entertainment to boaters at an affordable price. Garmin, earlier this month, unveiled an all-new 2021 dash cam series with voice controlling features, automatic video storage and Live View monitoring options to help drivers in recording any incident that occurs in front of the vehicle. Garmin’s efforts to expand the product portfolio are expected to boost prospects of its other segments including automotive, marine, outdoor and aviation. Story continues Garmin’s Portfolio Strength Garmin’s latest products and software updates are expected to boost its competitive prowess in the fitness market against the likes of Alphabet GOOGL, Nike NKE, Bryton, Polar Electro Oy, Sigma Sports, Suunto Oy and Timex Corp. According to the American College of Sports Medicine’s Worldwide Survey of Fitness Trends, the expected 2021 trends are online exercise, wearable technologies and bodyweight training. The fitness market is growing in recent times due to increasing awareness for health and wellness products, thereby improving lifestyle. The smartwatch tracks runners’ stats and helps them achieve their fitness goals. The same day (Global Running Day), Garmin also launched Forerunner 55, a GPS smartwatch, to encourage people to have a healthy lifestyle. Moreover, early this month, Garmin unveiled a premium GPS running and triathlon smartwatch, Forerunner 945 LTE, with connectivity to help athletes stay connected to their family and friends during training. It also introduced software updates for Forerunner 245, Forerunner 245 Music, Forerunner 745 and Forerunner 945 GPS running smartwatches. Revenues from the segment surged 38% year over year due to increased demand for cycling and advanced wearable products. Markedly, Garmin’s fitness segment generated 29% of total net sales in first-quarter 2021. Through innovative products, the company is helping runners, cyclists, swimmers and athletes stay active and enhance their performance. Garmin is making strong efforts to boost prospects of the fitness segment.

Growing Fitness Segment Fueling Competition

Garmin update